Two high-rise towers were delivering on the Seattle market against record high new-supply and during a round of tech-layoffs – so the competition for renters was high. The leasing team had 548 units to move.
To prepare for lease-up, the development team used the full Ori toolkit, employing three products to diversify and differentiate their offering. Pocket Studio and Pocket Closet provided division-of-space and storage in Studios, while Pocket Office created an expandable one-bedroom, complete with a work-from-home area by a window.
Expandable Studios at Ovation leased quickly, providing renters affordable "1-bedroom living" in a desirable neighborhood. These units, while cheaper than traditional 1-Beds, commanded a $300 premium over standard studios. The Expandable 1-Beds experienced similar success.
.png)
"In response to delivering many efficient units to the market, we needed to find ways to make them exciting and stand out in the Seattle market."
- President, Development
Tell us about your building needs
Tell us about your development needs
Tell us about your development needs
Ori Design Studio
Brooklyn, NY
