New York, NY

Created $680 semi-furnished premium

Find out How

$680

Per unit, semi-furnished premium

27%

Premium relative to existing units

$150k

Additional exit value per unit

Problem

The Mack Property team struggled with vacancies in a significant portion of their studio units and sought a quick solution.

Solution

Cloud Bed was an obvious differentiator in the neighborhood, and an ideal offering for renters seeking a turnkey solution. The Ori team confirmed the design-fit and quickly worked with the Mack team to ready the units for immediate implementation. 

Result

The Studios with Ori attracted international and transient renters, yielding a premium on semi-furnished offering. Ori unit achieved a 27% premium over Studios without Ori –a notable $680 absolute premium – generating $80k in additional exit value per apartment.

Aalto mobile app UI with two home listings and a title at the top saying 12 new matches

Aalto mobile app screen showing Seller Q&A with collapsable questions and answers

Mobile screen showing a kitchen with a virtual tour badge

"We saw tremendous premiums on the rents for Ori units compared to same line units without Ori’s and the product helped us to set substantially higher legal rents.”

- VP of Operations

About the Building

luxury rental residences located on Brooklyn’s East River waterfront. These thoughtfully designed residences offer a contemporary home with airy living spaces and excellent natural light. An amenity-rich lifestyle awaits with 30,000 square feet of space to live, work and play