The Mack Property team struggled with vacancies in a significant portion of their studio units and sought a quick solution.
Cloud Bed was an obvious differentiator in the neighborhood, and an ideal offering for renters seeking a turnkey solution. The Ori team confirmed the design-fit and quickly worked with the Mack team to ready the units for immediate implementation.
The Studios with Ori attracted international and transient renters, yielding a premium on semi-furnished offering. Ori unit achieved a 27% premium over Studios without Ori –a notable $680 absolute premium – generating $80k in additional exit value per apartment.
"We saw tremendous premiums on the rents for Ori units compared to same line units without Ori’s and the product helped us to set substantially higher legal rents.”
- VP of Operations
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