The building was facing heavy competition, entering the slow season from October through March.
While other buildings focused on building-level amenities and concessions, this developer chose to use Ori to enhance the appeal of their units.
Instead of charging a premium for Ori units, this developer kept rents at market and used Ori to out-compete other building, reaching stabilization 3 months faster.
“The studios with Ori were the first units to get absorbed in this market. If we would have known there was this type of demand, we may have built more.”
- Director, Acquisitions
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